Expert coaching, built around your life.
Personal training, online coaching and nutrition guidance in Central London, Manchester and online.
Personal in approach. Uncompromising in standards.
Every programme is designed around your goals, your fitness level and your schedule.
One-to-one personal training
Focused sessions, built around your goals.
Coaching tailored to your goals, experience and diary, with expert guidance on every rep to move you forward faster.
Small-group training
Train with friends or like-minded people.
Shared sessions that build accountability, motivation and results, coached to the same standard as one-to-one.
Online coaching
Expert support, wherever you train.
Remote coaching that fits your lifestyle: tailored programming, form checks and ongoing accountability.
Programming & nutrition
Built for long-term results.
Custom training programmes and evidence-based nutrition strategies that work with your routine, including travel and client dinners.
Built on work ethic, not natural talent.
I’ve competed at a high level in three very different sports. I came through elite basketball academies in the UK before earning a scholarship to Combine Academy in North Carolina, then competed in powerlifting at national level. Today I compete professionally in Muay Thai.
I’ve never been the most naturally gifted athlete. I got there through discipline, attention to detail and consistency — and that’s the standard I bring to every client, alongside evidence-based programming and the mental resilience that comes from competing.
Arrange a call →
Confidence and consistency that carry into every area of your life.
Three steps to your programme.
Get in touch
Email or message me with what you’re working towards.
Talk it through
We discuss your goals, experience and schedule, and agree the right format.
Start training
In person, online or both, with a programme and pricing built around you.
In their words
“James understands that my time is precious. His sessions are efficient, targeted, and actually fit into my schedule. Beyond the training, he’s helped me build a nutrition strategy that works with my travel and client dinners — not against them. I’m stronger, more energetic, and frankly more confident in meetings.”
Sarah · Corporate lawyer
“As a dad with young kids, a long commute and a full-time job, finding time to train felt impossible. James gets it. He’s flexible when I need to reschedule, programmes workouts I can do at home when I can’t make the gym, and keeps me accountable without adding pressure. He practises what he preaches.”
Ben · Commercial property executive
“James brings the same elite-level approach to training that I bring to my work. His programming is intelligent, his nutrition advice is evidence-based, and his mindset coaching has genuinely improved how I handle stress and perform under pressure.”
Mark · Fintech co-founder
Executive & workplace wellness
Looking for wellness for your team or your building? Mansell is our consultancy and delivery partner for businesses, helping property owners, developers and employers design, deliver and manage wellness spaces and programmes.
Let’s talk.
Tell me what you’re working towards, and we’ll find the right way to train.